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Meet The Team


Hilton Watson

Managing Director

Elzaan Smith

Elzaan Smith

Creative Director

Welcome to KDCD!

Our story is one of transformation and passion. Founded by Elzaan Smith, KDCD originally embarked on a creative journey in the world of fashion. Driven by her love for design and aesthetics, Elzaan launched KDCD as a fashion-forward venture, bringing unique and innovative clothing to the market.

As KDCD flourished in the fashion industry, Elzaan's entrepreneurial spirit continued to seek new horizons. Recognizing the immense potential in the hospitality sector and the importance of high-quality linen for hotels, guesthouses, lodges, and large group hospitals, she decided to pivot the company's focus to cater to this growing demand.

With a vision to redefine linen solutions and elevate the guest experience in hospitality establishments, KDCD transitioned from fashion to linen. Leveraging her creative flair and design expertise, Elzaan began curating a collection of luxurious and practical linen products that would meet the unique needs of the industry.

Embracing the challenge of this new direction, Elzaan's passion for creativity remained at the core of KDCD's ethos. Each linen product was thoughtfully crafted to blend elegance with functionality, ensuring that they not only enhanced the ambiance of the establishments but also offered durability and comfort to guests.

With the pivot to linen, KDCD found its true calling in the hospitality industry. The transition was met with enthusiasm from clients who appreciated the exceptional quality and unique designs of the linen products. As the reputation of KDCD grew, so did its client base, encompassing an ever-expanding network of satisfied customers.

At KDCD, we are proud of our journey of transformation, and we remain committed to our core values of innovation, integrity, customer-centricity, collaboration, and sustainability. With Elzaan's creative vision and the unwavering support of our dedicated team, we continue to redefine hospitality linen solutions, setting new standards in the industry.

Join us in experiencing the fusion of creativity and practicality as we strive to make a difference in the hospitality world. Whether you are in the hotel, guesthouse, lodge, or large group hospital industry, KDCD invites you to explore our exclusive linen collection and discover how we can elevate the guest experience in your establishment.

Thank you for being a part of our journey and for choosing KDCD as your preferred linen partner.


The KDCD Team 

KDCD is a passionately South African company that takes pride in their community

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